Over the past decade, Instagram’s algorithm has gone through a series of updates that reflect a slightly different set of priorities. The under-the-radar IGTV.Īnd of course, Zuckerberg now rules the ‘gram alongside Facebook–and the two social giants share an ad portal and audience insights. In 2016, Kevin Systrom, the co-founder of Instagram, said about the algorithm: “What this is about is making sure that the 30% see is the best 30% possible.” In this case, though, Instagram uses an algorithm to show users what they want to see.
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How to Increase Instagram Views and Likes Without CheatingĪn algorithm is software logic that’s designed to solve a problem. Spoiler alert-outsmarting the algorithm and getting more views for Instagram is more about understanding what your human audience wants. In this article, we’ll go over how the algorithm works, and how to use that knowledge to get more Instagram views and likes. That means you need to convince the algorithm that your posts include the kind of content that people are looking for on Instagram. It’s really just code that determines what users want to see and prioritizes those posts. 13 Hacks to Stay on Top of the Instagram Algorithmįortunately, the algorithm isn’t a total secret.In this article, I’ll share some of my favorite ways to hack the Instagram algorithm – and show you how to get more followers on Instagram in the process.
To make that happen, you need to understand how to beat the Instagram algorithm. If you’re using Instagram to promote your brand, then it’s important to get your posts in front of as many people as possible.
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